
The advantages of the FX-Run™ in-store device :
- Differentiator from the competition
- Efficient and innovative sales tool
- Increase seller credibility
- A playful sales model
- Improve business image
- « Running shoes » database management

The FX-Run™ device
Have you ever felt unable to make a choice in front of the running shoes wall of a sport shop ? Who has not wondered about how to select running shoes other than the only aesthetic side or the price? How to be sure of finding the right shoes to reduce the risk of tendinitis and osteoarthritis ? How to determine the best shoes suited to the morphology, the characteristics of the ground, a custom practice and specific needs, ... ? This is precisely what enables the FX-Run™ interactive analysis system.
But, what exactly is this system !
Fixed on any treadmills, the touch screen enables to interact playful way with the system. The analysis module, set to the back of the treadmill, represents the heart of the system and the pilot of the selection process of running shoes. Despite its highly technical nature, the use of this system remains extremely easy, efficient and fast :
- Dynamic characteristics of the stride (while running on the treadmill) :
- The inclusion of the physical characteristics (gender, weight, shoe-size) and parameters related to a custom practice and specific needs(usage, frequency, duration, ground).
- Auto-selection of suitable running shoes according to the above parameters, and availables in the store.
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Neutral runner (a roll in a medial direction) |
Over-pronator runner (an inward roll of the foot) |
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Everything happens near the treadmill ! After removing shoes and socks, 3 white adhesive dots are fixed accurately at the back of the leg. The angle between the 2 segments linking these 3 dots allows to characterize precisely the stride. Indeed, the treadmill has just started that you can already see on the screen the first measurements of the angle, with each impact of your foot to the ground. And less than one minute later, the real-time analysis of your stride ends already. |
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Then, by using the touch screen, it remains to provide your morphological characteristics, your practice and specific needs, the type of ground ... to enable the system to select the perfect pair to fit you. So, you'll just have to try these selected shoes on the treadmill to finalize your purchase. You are now ready to swallow miles with confidence !!...


